Yardstick Marketing Management

  Very rarely in the digitised realm of the marketplace do customers have an in-person first impression. The online arena predetermines the mood, and the social media branding firms play the overture. The online brand aura has a tremendous influence on how people will perceive a brand before it can utter a word through its use of images, taglines and usage of tones.   Establishing Identity Through Strategic Social Media Content Creation Services The messaging of a brand is not something that is achieved by chance but through organisation and measured communications. This all starts with social media content production services that are meant not only to be seen but also to be felt. The colours, captions, and fascination patterns of posting are translated into an aesthetic language that consumers read between the lines. These services borrow minor hints of market data, seasonal relatability and the emotional trigger points that strike a chord with all demographics. The ...

The retail landscape these days is quite competitive. One of the prime reasons is that branding is no longer related to just logos and taglines. Rather, it’s about creating a complete, immersive experience that connects with your target audience. As a brand owner, you must be very careful; in selecting the right retail branding agency who not just aligns with your goals but is able to make the difference between blending in and standing out. Selecting the best retail branding agency: A guide Looking for the best branding agency for retail ? Here are the key factors to consider when choosing one. 1. Industry Experience: Not all retail marketing agencies are created equal. This form of branding is a niche with unique challenges, including understanding in-store dynamics, customer behavior, visual merchandising, and omni-channel integration. Thus, if you are to look for one, make sure they have proven experience working with retail clients—can be your specific category or a ge...